The South Coast Bass Lure Open was born out of a simple idea shared between two mates while fishing a competition in Cornwall. We realised there was nothing quite like it on our own doorstep — so we created it.
Based on the stunning south coast of the UK, the event started small, with just 10 passionate anglers in our first year in 2022.
2023 we grow to 52 anglers and donated the proceeds to Tonic Music.
Fishing for Tonic
Over the weekend of the 1st - 3rd September 2023, a 48-hour fishing competition was held with all the proceeds going to TONIC. 52 anglers attended with 1 being crowned 'South Coast Bass Lure Open 2023 Champion'.
The aim of the competition was to bring like-minded anglers to the south's coastline, showcase some businesses that impact the sport, bring awareness to the marine life that inhabits our coastline and to highlight mental health – eradicate the sigma associated with it and hopefully some understanding that although some appear well, mental health is multifaceted and affects in many ways.
To cement this last aim, the anglers chose Tonic Music for Mental Health as a charity that they would raise money for.
The weekend was a wonderful success, plenty of hours spent wandering our local coastline in search for a specific species of fish, lots of smiles and enjoyment from everyone who attended, along with raffles along the way. A massive thank you to Wayne and James and all the anglers to landing a whopping £2,051 donation to TONIC.
2024 we grow again! To 78 anglers and this time we donated the proceeds to Andy's Man Club.
Hi Jill & Wayne
That's amazing, thank you so much for supporting ANDYSMANCLUB with your event and now in the future, we really do appreciate it. We will also send you a certificate to confirm money received. I will copy Emma, our content creator into this email and she will share your fantastic photos on our social stories.
Kind regards
Julie
Dominic White the area lead for ANDYSMANCLUB LTD was presented with the cheque.
"Hi guys
Thanks so much for the donation and the amazing support for AMC. I know a lot of guys that use fishing as their escape and it's great".
Our response to all our sponsors last year
We hope this message finds you well. We wanted to personally extend our heartfelt thanks for your generous donation of products towards the South Coast Bass Lure Open 2024. Your contribution was instrumental in making the event a resounding success.
With 78 passionate anglers taking part, we’re thrilled to share that we raised an impressive £2,453.40 in support of Andy's Man Club. Your generosity not only helped us reach this milestone but also added a significant level of excitement to the competition. Both participants and spectators deeply appreciated the high-quality prizes you provided, and your support did not go unnoticed.
We truly value the partnership we’ve built, and I hope we can rely on your continued support as we plan for the South Coast Bass Lure Open 2025. With your help, we can further grow this event and continue making a positive impact in our community.
Now it's growing fast. We are in our fourth year and hoping to welcome 100 entrants in 2025!
With support from some of the biggest and most respected names in lure fishing, who donate amazing prices to the competition and raffle table.
But this event is about more than just catching bass — it's about community, connection, and a cause close to our hearts. Each year, we will now raise money for Andy's Man Club, helping to support men's mental health and tackle suicide.
Whether you're a seasoned lure angler or just love the buzz of competition, the South Coast Bass Lure Open is your chance to fish, connect, and make a real difference.